Case Study:

Internal Newsletter Image for Serco Group plc

Client: Serco 2014

Is it important to you to have a photographer that just “gets it”?

Serco is an international service company that improves the quality and efficiency of essential services that matter to millions of people around the world. Their Corporate Affairs team supports Serco Group’s strategy to reach its vision and goals, in particular helping to build and shape its external reputation with a number of key stakeholders using a wide range of communications tools including annual reports and events that all require a high standard of photography that adheres to their strict brand guidelines.

In 2013 SamLane Photography was asked to take some in-office photographs for use on the Serco Corporate Responsibility 2012 Report to illustrate a recent case study. It was a simple photo brief – just to take a photo of a supplier in action in their office and it was needed that day.

““It was really cost-effective and efficient to get a local photographer to do a simple photo job in a tight time-frame – and Sam delivered exactly what we needed with very little guidance. She really understands what a company like us needs.”
Ben Giles, Serco

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